Are You Prepared or Accepting "It Is What It Is"?

“It is what it is.” Too often, that’s the reaction I hear from businesses forced to shut down during a power outage. Yesterday I spoke with one: they resigned themselves to downtime no power, no customers, no operations. But here’s the truth they didn’t expect with the right backup power systems, this was entirely avoidable. 

Power is no longer optional as it’s the lifeblood of every operation:

• Even short disruptions can corrupt data, damage equipment, or stop sales. Unplanned downtime can hit businesses with tens of thousands in losses per hour depending on the business.
• Weather events are increasingly frequent, with outages doubling nationwide since 2017.
• Car accidents are a common cause of outages. They are unpredictable, can last for several hours and often require a second or third outage to complete the permanent repair.

The good news? There’s no such thing as “one solution fits all.” However, if you run a café, a clinic, a co‑working space, or a warehouse there are UPS units, generators, even solar-hybrid systems to suit every scale and budget.

 So, let’s rethink that “it is what it is” mindset. Managing risk isn’t just about accepting threats, it’s about preparing before they hit. Resilience starts with having options like:

• Short-term UPS systems for clean shutdowns
• Permanent or rental generators for sustained power
• Hybrid set-ups that leverage solar and battery storage

 Today’s outage may be tomorrow’s norm, but you can choose to be prepared.

Contact us to explore what backup approach fits your business or go to our Critical Backup Power page for more information.